Don Froy is a multidisciplinary artist who has worked on commercial and artistic projects. As a creative generalist, he has been in charge of the design, storyboarding, animation and execution of projects for brands such as General Motors, Promexico, Mexican Ministry of Culture, Mexican Board of Tourism, BBVA Bancomer, Quaker State, FIFA, Université Laval, among others.
In 2021, his interactive and Docufiction project 'Mangrove Heart' won the Climate Game Jam organised by the Franco-German fund, the Goethe Institut, the French Institute for Latin America and the Centre for Digital Culture. Since 2018, he has been producing and directing his debut documentary, 'The Hidden Guardian', a documentary that follows the life of a coffee-producing family over four years during the harvests.
